A successful marketing strategy requires a multi-layered and integrated collection of activities which are all co-ordinated to most effectively reach the target group of buyers.

Given our huge success, both locally and within the Ray White Group, we believe that we have the best marketing strategy available for our clients.

These strategies include:

1.  “One to one contact”
   
   With a large team of consultants, all of which have extensive contacts in their database.  This personal contact will immediately exposes the properties to a large number of prospective buyers.  These buyers are qualified and will be ready to act on the information provided.
   
   
2. Print Advertising
   
   Newspaper
   
   Local – we advertise exclusively in The Weekender newspaper.
   Being the biggest advertiser in this publication, shows our commitment to a comprehensive, professional and ongoing advertising campaign. This is a free weekly publication that goes to 17,740 households by mail drop out. 
   
   State-wide – the Ray White group advertise weekly in the centre pages of the Real Estate section in The West Australian newspaper’s Saturday edition.  Ray White Albany regularly has numerous advertisements and we believe that this State wide exposure cannot be matched by any of our competitors.
   
   
3. Signage 
   
   An approved sign will be placed on site immediately upon receiving the listing.  The sign would be the most appropriate design and size to compliment the property being offered.
   
   
4. Office Window Display
   
   Our huge window display is one of the unique benefits our offices can provide, given our well located offices in the middle of York Street and Middleton Loop.  
   
   A professional window advertisement will be dominantly placed in our window again exposing your property to the maximum numbers of potential buyers that daily walk past our office.
   
   
5. Internet
   
   Over 1.5 million Australians search for property on the internet every month.
   
   Ray White Albany has recently redeveloped their website to enable easier search facilities and more comprehensive detail regarding properties for sale. Our website allows for any prospective buyer to be listed on our email list which enables Ray White
   
   Albany to automatically match buyers to properties as soon as they are listed reducing the length of time the property is on the market. Ray White Albany also subscribe to the following online Real Estate websites:
   
   
   1. www.reiwa.com.au
   2. www.realestate.com.au
   3. www.domain.com.au
      
      
6. Ray White Group
   
   The Ray White Group is an Australian owned business which began in 1902 in Crows Nest, North Queensland.  Today, Ray White Real Estate is a household name and provides a broad range of real estate and related property services.  Ray White help around 220,000 homeowners and purchasers successfully buy and sell property each year.
   
   Ray White Group has the largest independent internet site in Australasia, approaching 64,000 viewings of property per day.
   
   
7. Albany Matters Magazine
   
   This monthly publication is a lifestyle and real estate magazine which is distributed throughout the Great Southern to over 9000 readers. Exposure in this publication is a ‘must do’ and will guarantee market credibility & awareness of your property. The cost of advertising in this magazine will be discussed at the time of listing your property.
   
   At the 2006 Ray White Annual Awards held in March 2007, Ray White Albany was awarded the highest accolade possible that of “Marketing Initiative of the Year” for the Albany Matters Magazine. This publication is put together by the Albany Advertiser which is owned by the owners of The West Australian Newspaper. WA Newspaper Ltd is using the success of the Albany Matters as the basis from which to launch other ‘lifestyle/business’ magazines in other markets throughout WA.
   
   
8. Hard Work and Profile
   
   When all is said and done, the most effective marketing strategy is “hard work” and having the best market “profile”. Our success is testament that we can deliver both of these ingredients in any marketing campaign.
   

BEING THE No.1 SALES OFFICE IN THE RAY WHITE GROUP IN WESTERN AUSTRALIA EVERY YEAR SINCE 1997 STANDS TESTAMENT TO OUR SUCCESS.

OUR SUCCESS WILL BECOME YOUR SUCCESS IF YOU LIST WITH US.